To design with purpose, as well as chipping away at the long long list of features and requirements that the client already had framed up, we took a journey driven approach to make sure we understood not just what the features would deliver to the business, but more importantly, what goals it would enable the user to hit.
Our design process followed a fairly standard approach when designing for your users at the heart of everything, namely:
1. UNDERSTAND THE CHALLENGE
We started by interviewing key stakeholders across the business as well as immersing ourselves in existing strategies and research to frame an understanding of the current state of play as well as to identify opportunities and pain points.